Course Description

In 90 days, you could get your story covered in the news. Sandra Nomoto, former CEO of Conscious Public Relations Inc. created this course to save you the thousands of dollars that PR firms charge so that you can gain valuable skills and learn to be your own PR star. As a solopreneur or changemaker with a lot on your plate, you can stretch your marketing budget while applying the exact tools and process that have brought our clients success. You’re already doing PR without knowing it. Now, you can learn how to get your message out into the world with intention and focus using our toolkit and proven process.

This course includes a complimentary digital copy of Nomoto's book, The Only Public Relations Guide You'll Ever Need.

Instructor

Sandra Nomoto

Sandra Nomoto is an award-winning ethical marketer for cruelty-free businesses and book whisperer for authors with impact. Over the 10 years she ran Conscious Public Relations Inc., Women In Film & Television Vancouver awarded her the 2009 Volunteer of the Year award, the company was the fourth public relations agency in Canada to earn B Corporation® certification, and she contributed to eWomenNetwork Vancouver earning the Best Social Media and Community Engagement Award. Nomoto authored two books, including the world's first vegan marketing book, Vegan Marketing Success Stories, in 2022. She's spoken at TELUS, Kitsilano Business Leaders, the Vegan Visibility Summit, and Main Street Vegan Academy. In 2022, she won “Best Vegan & Cruelty-Free Professional - Canada” in LUXlife Magazine’s Global Vegan Awards. On the side of her desk, she co-hosts VEG Networking Canada, Canada's only vegan networking group, blogs at SandraNomoto.com, and writes for several outlets.

Course curriculum

  • 1

    Module 1

  • 2

    Module 2

    • Video 2: Owning the pitch

    • Video 2

    • Course slides

    • Checklists and Templates

    • Video 3: Fail-proof Follow-Ups

    • Video 3

    • Course slides

    • Video 4: Time To Shine, Baby

    • Video 4

    • Course slides
  • 3

    Module 3

    • Video 5: Your Name In Lights…And More

    • Video 5

    • Course slides

    • Media coverage checklist

    • BONUS: The Only Public Relations Guide You'll Ever Need